Privacy policy
This Privacy Policy explains how ROOM BY SARAH ("we", "us", "our", or the "Site") collects, uses, and shares your personal information when you visit or make a purchase from roombysarah.com or otherwise interact with us in connection with the Site and related services (collectively, the “Services”).
For the purposes of this Privacy Policy, “you” refers to any user of the Services—whether a customer, site visitor, or another individual whose data we collect.
Please read this Privacy Policy carefully.
Updates to This Policy
We may revise this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or for operational reasons. Any updates will be posted on this page with the updated "Last Updated" date. We will take any additional steps required by law.
Information We Collect and How We Use It
To provide and improve our Services, we collect personal data from various sources depending on how you interact with us.
General Uses
In addition to the specific uses outlined below, we may use your information to:
Communicate with you
Provide, maintain, and improve the Services
Meet legal and regulatory obligations
Enforce our terms
Protect the rights and safety of our users, ourselves, and others
Types of Personal Information We Collect
1. Information You Provide Directly
When you use our Services, you may provide:
Contact details (name, address, phone number, email)
Order information (billing/shipping address, payment details, phone/email)
Account data (login credentials, security information)
Support communications (messages or inquiries sent through the Site)
Certain features may require specific data. You can choose not to provide it, but that may limit your access to those features.
2. Information Collected Automatically
We collect usage data via cookies, pixels, and similar technologies. This may include:
Device and browser details
IP address
Network information
Site interaction and activity
3. Information from Third Parties
We may receive information from partners and service providers, including:
Shopify, which powers our store
Payment processors, for secure transaction processing
Advertising and analytics services, through technologies like web beacons and SDKs
All third-party data is processed in line with this Privacy Policy. See also: Third Party Websites and Links.
How We Use Your Information
Providing Services & Fulfilling Orders
We use your data to:
Process payments
Fulfill and ship orders
Manage your account and communications
Support returns and exchanges
Offer integrated services (e.g., Shopify-linked features)
Marketing & Advertising
We may send promotional messages or personalize ads based on your preferences. You can opt out at any time. For EEA users, this is done under our legitimate interest (Art. 6(1)(f) GDPR).
Security & Fraud Prevention
We monitor activity to detect fraud or misuse. If you register an account, it is your responsibility to keep credentials safe. If you suspect unauthorized access, contact us immediately.
Customer Support & Service Improvement
We use your data to respond to inquiries and enhance the functionality and experience of our Services.
Cookies and Tracking Technologies
We use cookies to:
Power and personalize your experience
Analyze site usage
Deliver relevant ads
You can control cookie preferences via your browser settings. For full details on our use of Shopify-related cookies, see Shopify’s Cookie Policy.
Blocking cookies may impact functionality or prevent certain features from working correctly.
How We Share Your Personal Information
We may disclose your information to:
Service providers (e.g., payment processors, logistics, IT support)
Marketing partners, subject to their own privacy terms
Third parties if you’ve given consent (e.g., social media integrations)
Affiliates within our business group
Legal authorities, in compliance with applicable laws
Business transferees, in connection with mergers or asset sales
Categories of Shared Data:
| Data Type | Shared With |
|---|---|
| Identifiers | Vendors, partners |
| Commercial Data | Payment and fulfillment providers |
| Network/Usage Data | Analytics providers |
| Geolocation | Security and compliance partners |
We do not use sensitive personal information without your consent or for profiling purposes.
User-Generated Content
If you submit product reviews or other content to public areas of the Site, please note that this information becomes visible to others. We cannot control how this content is used or shared by third parties.
Third-Party Websites
Our Site may link to other platforms. We are not responsible for the privacy practices or content on third-party websites. Be sure to review their privacy policies before sharing your data.
Children’s Privacy
Our Services are not intended for children. We do not knowingly collect data from users under 16. If you are a parent and believe your child has shared personal information, please contact us so we can delete it.
Data Security & Retention
We implement reasonable security measures but cannot guarantee complete security. Please avoid sending sensitive information through unsecured channels.
We retain personal data as long as necessary to:
Maintain your account
Deliver services
Fulfill legal obligations
Resolve disputes or enforce terms
Your Rights
Depending on your location, you may have the right to:
Access the data we hold about you
Correct inaccuracies
Delete your data
Request portability of your data
Restrict or object to processing
Withdraw consent at any time
Opt out of data sale/sharing or targeted advertising
Appeal decisions or actions we take
To exercise any of these rights, please contact us using the information below. We may verify your identity before responding.
Complaints
If you have concerns about our use of your personal data, contact us directly. You also have the right to contact your local data protection authority (e.g., in the EEA, see list).
International Data Transfers
Your information may be stored or processed outside your home country. When we transfer data from Europe, we use approved legal mechanisms (e.g., Standard Contractual Clauses) to ensure adequate protection.
Contact Us
If you have any questions or wish to exercise your rights, please contact us:
Email: info@roombysarah.com
Address: Strandvejen 181, Hellerup, 2900, Denmark
Unless otherwise specified, ROOM BY SARAH is the data controller of your personal information.